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"You drew quite a crowd, and it was obvious that the audience enjoyed it. It is a rare speaker who manages to be both informative and entertaining."
Kim Young
Olympia Communicators Group
Olympia, WA
...regardless of where you are starting from!
No matter how unique you think you are, someone with the same goals and dreams has gone before you and left clues that can make your journey easier. The climb is yours to make; the experience of others can help.
People in business want advertising that works. They also want to make more sales. You've come to the right place to find guidance for both.
Some guidance is free, some will cost you a little money, but all of it comes from over 2 decades of personal experience selling advertising at top-rated radio stations, newspapers, phone directories and niche publications.
When it comes to advertising, I know what works, what doesn't, and the scary truth about how much money is wasted on useless advertising.
As a Sales Leader (which is much different than a "Manager"), I've developed record-breaking teams in many categories of business, including broadcasting, publishing, shipping, retail and the entertainment industry.
Free guidance is found in the Daily Sales Tips and Weekly Advertising Tips.
Guidance for which there is a charge is found in Seminars and Workshops that will lead your organization to the top, the Sherpa Supply of video, audio, and books that will help learn how to reach for the top, and the archive with hundreds of tools and ideas you can purchase and download immediately.
This site is always changing and improving, providing a comprehensive resource to guide your team to superior selling and effective advertising. Everything you’ll find here are tested and proven concepts that work.
Remember: anyone can reach the top. If you want to get to the top faster, you may need to hire the right guide to get you there.
In Nepal, the native guides that help climbers reach the top of Mount Everest are called Sherpas.
Sherpas are essential for climbers attempting to reach the peak because: